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PRESS RELEASE
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FOR IMMEDIATE RELEASE |
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BLACKGLAMA CHOOSES JANET JACKSON |
FOR "WHAT BECOMES A LEGEND MOST?" CAMPAIGN |
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Seattle, WA, July 15, 2010 - Blackglama is pleased to announce that Janet Jackson will be featured in the brand's iconic "What Becomes a Legend Most?" advertising campaign.
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Jackson joins a roster of some of the world's most legendary entertainers who have starred in the popular Blackglama "What Becomes a Legend Most?" campaign. Since the campaign's inception four decades ago, Blackglama legends have included Sophia Loren, Diana Ross, Audrey Hepburn, Lauren Bacall, Marlene Dietrich, Elizabeth Taylor, Lena Horne and Liza Minnelli.
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Jackson's desire to be named as a "Legend" in the campaign serves as a testament to the rich tradition of not only the Blackglama brand, but also the accompanying "What Becomes a Legend Most?" campaign. The addition of Jackson to the "What Becomes a Legend Most?" campaign will help to further elevate the status and awareness of the Blackglama brand globally. Renowned as an international superstar, Jackson's presence within the campaign will continue to increase the notoriety and demand of Blackglama products, already regarded as the finest dark ranch-raised mink in the world.
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"For decades, Blackglama has represented the finest, most exclusive mink in the world,” says Joe Morelli, CEO of Blackglama. "Throughout its illustrious history, Blackglama has remained a dynamic and powerful player in the fashion industry. Much like Blackglama, Janet Jackson has occupied a similar position in her respective industry. Janet is an icon in the world of music and entertainment, a true legend. She represents everything that this storied campaign embodies. Janet is to entertainment what Blackglama is to luxury."
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Janet Jackson has created an iconic place in the history of entertainment. Her albums, including Control, janet, All For You and Number Ones, have sold over 100 million copies worldwide making her one of the best-selling female artists of all time. She is the only recording artist to have Grammy™ nominations spanning the categories Dance, Pop, Rap, Rock and R&B. Her breakthrough album, Control, was nominated for the Grammy™ Award for Album of the Year in 1987 and is listed as one of the 200 Definitive Albums of All Time by the Rock & Roll Hall of Fame. She is also an accomplished television and film actress, starring in Poetic Justice, Nutty Professor, Why Did I Get Married? and Why Did I Get Married Too?. She is an Oscar™ nominated song writer for "Again," the theme from Poetic Justice, and her theme song "Nothing" from Why Did I Get Married Too? went to number one on iTunes.
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The global "What Becomes a Legend Most?" campaign will run in high-end fashion and lifestyle print, outdoor and online media beginning in September. In addition, a behind-the-scenes video that documents the making of the ad campaign will run on the Blackglama and official Janet Jackson websites.
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