American Legend Cooperative names |
Nike executive Joseph E. Morelli |
as President & CEO |
| RENTON,WA - American Legend Cooperative today announced that longtime Nike and DuPont executive Joe Morelli has been named President and Chief Executive Officer of the world-leading fur marketing organization. |
| "Joe Morelli is a proven leader in brand development and business growth, both domestically and internationally, for two of the world's best-known companies," said Stan Rees, Chairman of the company's Board of Directors. "With our world-leading brands and global marketplace, this is an outstanding fit." |
| "American Legend ranks in the forefront of the fur industry and luxury fashion," Morelli said. "I am very excited to join this company and this industry. I strongly believe that some of the key elements of business strategy, brand development and international business growth that I have learned in the past have direct applications in this industry as well." |
| Morelli, 47, has spent the last 26 years with Nike and DuPont, rising through increasingly responsible management roles involving consumer products, including apparel and hard goods, from sport to high-end fashion. In August of 2000, Morelli was named General Manager for Nike's Vision Timing Techlab, which develops and markets the company's eyewear, watches and electronic products worldwide. He helped develop these businesses from their infancy into the strong international position they hold today. He is also an Adjunct Professor of Marketing in the Graduate School of Business at Concordia University in Portland, OR. |
| Morelli will assume his new position on July 28. He replaces Steven L. Casotti, who resigned for family reasons earlier this year and remains with the company as an advisor. Morelli was selected after a nationwide executive search. |
| He has an MBA from the Moore School of Business at the University of South Carolina and a bachelor's degree in mechanical engineering from the University of Delaware. He and his wife, Susan, have three children: a son, Michael, 20; and twins, son Nicholas and daughter Jordan, 16. |
| American Legend has enjoyed strong success in recent years. Its Blackglama® and American Legend® brands are the best known in the fur industry, and Blackglama is celebrating its 40th anniversary this year. In 2006, the company reorganized as a stock cooperative. That enabled members to become stockholders in the company, which has been financially stronger than at any time in its 111-year history. |
| About American Legend Cooperative |
| American Legend Cooperative is a marketing cooperative, owned and governed by family farms. American Legend has more than 200 member-owners, approximately one-third in Canada and the rest in the United States. Based in Seattle, WA, the cooperative dates its heritage back to the Alaska gold rush. |
| PRESS RELEASE | |
| FOR IMMEDIATE RELEASE | |
| May 15, 2008 | |
| American Legend Announces | |
| 2009 Auction Schedule | |
| American Legend is very pleased to announce the selling schedule for the 2009 auction season. Fur Harvesters Auction, Inc., will once again offer their outstanding collection of North American wild fur in conjunction with our auctions. | |
| February 12th - 14th | |
| (Inspection begins Feb 7th) | |
| May 24th - 27th | |
| (Inspection begins May 19th) | |
|
MAY 14,2008 Press Release
|
|
|
MAY 15,2008 Press Release
|
|
| Video Blogs |
| We have added a new Video Blog section for our members. If you haven't checked it out yet, please do. We will be adding content as it becomes available so check back often! |
| Online Classifieds |
|
As a service to North American mink farmers, American Legend will post a monthly "Buy/Sell" sheet for used equipment or supplies. Many times mink farmers are looking for used equipment or supplies, or have it to sell. This will allow an opportunity to bring those parties together. To see what's for sale, click classifieds.
|